Thank you so much for your continued support, and we're sorry if you've been looking for it.
After Unilever bought Wild in 2025, we decided to stop stocking the Wild range, so for now we won't be getting it back in. Much as we've loved their products, it doesn't feel right to stock a brand now owned by a company that's consistently named among the world's biggest plastic polluters in the Break Free From Plastic brand audits, the very kind of company Wild set out to challenge.
We talk about it a little more in this video on Instagram: https://www.instagram.com/thisisfaerly/reel/DHZIV6doOQC/
What we recommend instead: Vico
An alternative we're very happy to recommend is Vico. They're an Irish company, and their deodorants are made in Cork. Vico is very similar to Wild. The formula is not quite as wet, which we think is actually a good thing. Our founder James says he prefers it to Wild.
Shop the Vico range: https://www.faerly.ie/collections/vico-deodorant
If there's anything else we can help with, just get in touch.